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History

The Journalism Award is the result of many exciting partnerships: of those who perform, of those who create conditions for the award to happen, and of those who tell the history of the development of our country. Created in 2001, the award was introduced to celebrate the 40th anniversary of Massey Ferguson in Brazil and highlight the talent and dedication of the professionals who register through the media as well as the history of Brazilian agriculture and the development of the rural sector every day.

The award started with three categories - print (which includes newspapers and magazines), radio, and TV. In the second edition, the Internet category was added and the print category was expanded into two: newspaper and magazine. From the third year on, to appropriately reward the talent of those who know how to look and capture the work of the man in the field, the Award´s categories were further increased to a total of six, including the category of Photojournalism. In the 10th edition, which celebrated the 50th anniversary of Massey Ferguson presence in Brazil, the award had a special category and the inclusion of the Student category, with a prize of R$ 5,000. In 2012, the Journalism Award reinvented itself; besides prizes of R$ 10,000 for the winners of the existing categories, there also was the Mercosul category, which awarded the winner (plus companion) with a trip to Rio de Janeiro. In the 12th edition, the second and third place were honored with a tablet and a digital camera respectively. In the same year, the Internet category was renamed to "Multimedia", valuing the interactive capabilities of the published contents.

Every year, the Award attracts a higher number of entries and participating states. In its first edition it only had 34 entries; by 2017 that number already rose to almost 800. The high number of participants makes the Journalism Award even more of a symbol of recognition for journalism talent in the Brazilian agribusiness. The winners are elected by the Judging Committee according to their production, research, interviewed sources, relevance, and scope of the topic. Thus, Massey Ferguson fulfills its role of encouraging professionals to publish topics related to the rural sector and to the Brazilian agriculture, emphasizing the importance of issues that directly or indirectly involve the development of the economy and the society.

TIMELINE

2015   2017  
  2016   2018

2018

In the 17th Journalism Award, 559 entries, with journalistic content on agribusiness, were submitted for the awards in the seven categories: Newspaper, Magazine, Multimedia, TV, Photojournalism, Student and South America, Central America and the Caribbean.

The big winners received R$ 15,000 in each category (Newspaper, Magazine, Multimedia, TV and Photojournalism), the second places received a tablet and the third places a smartphone. The winner of the Student category took home R$ 7,000, while in the South and Central Americas and the Caribbean category, the winner was awarded with a trip for two to Porto de Galinhas (Pernambuco, Brazil).

Category Position Journalist Title Media City/Country Team
South and Central America and the Caribbean 1st Dardo Esteban Fuentes Argentina, un mercado atractivo para la maquinaria agrícola Clarín Buenos Aires/Argentina
2nd Catherine Morris An Agricultural Revolution St. Lucia Star Newspaper Saint Lucia/Caribe
3rd Lilian Gregorina Tejeda Tejeda Tecnología entre las prioridades del Banco Agrícola Listín Diario Santo Domingo/República Dominicana
Student 1st Juliane Cristina Bee Ouro Branco: como a produção de leite transformou a vida de mulheres no Oeste Catarinense Unochapecó Chapecó/SC Andrey Evangelista e Pâmila Capelli
2nd Jeziel Henrique Araujo Agricultura digital: a fazenda na palma da mão Unaerp Ribeirão Preto/SP
3rd Janaina Rauber Impactos da Tecnologia na Produtividade Agrícola PUCRS Porto Alegre/RS Amanda Caselli, Isis Gonzaga e Júlia Bueno
Photojournalism 1st Ricardo Medeiros Dia de comer galinha Notícia Agora Vitória/ES
2nd Gilberto Alves Levante dos ribeirinhos: posseiros rebelam-se contra fazendeiros na Bahia Metrópoles Brasília/DF Eumano Silva
3rd Sérgio Reghin Ranalli Apesar da safra menor, renda do campo deve bater recorde Folha de Londrina Londrina/PR
Newspaper 1st Joana Colussi Conhecimento travado pela crise Zero Hora Porto Alegre/RS
2nd Patrik Camporez Áreas rurais vivem clima de medo com onda de violência O Globo Brasília/DF
3rd Gustavo Porto Uma semana na BR-163 - Lama, buraco, fila e cansaço na estrada da soja O Estado de S. Paulo São Paulo/SP
Multimedia 1st Rammom Monte O poder do couro Portal Correio João Pessoa/PB Vinícius Miron
2nd Luiz Cláudio Ferreira Entre bombas, peixes, verdes e cidadania Empresa Brasil de Comunicação Brasília/DF Gustavo Gomes
3rd Ana Paula Omena A grande chance: assentados da reforma agrária se preparam para entrar na Universidade Tribuna Hoje Maceió/AL
Magazine 1st Nicholas Vital O futuro da comida Plant Project São Paulo/SP
2nd Eliane Silva A nova economia da floresta Globo Rural São Paulo/SP José Alberto Gonçalves Pereira e Marcelo Curia
3rd Denise Saueressig Potencial para produzir mais A Granja Porto Alegre/RS
News broadcasting 1st Hellen Santos Ilha das Cinzas: tecnologias ambientais na Foz do Rio Amazonas TV Globo - Programa Globo Rural São Paulo/SP Produção: João Vito Cinquepalmi; Imagens: Thiago Capelle; Som externo: Anderson Nwabasili; Edição de Imagens: Olympio Giuzio; Arte: Fabíola Marzabal; Edição e reportagem: Hellen Santos
2nd Alessandra Bergmann Noz-pecã, a fruta do bem SBT - Programa Negócios da Terra Porto Alegre/RS
3rd Alessandra Bergmann Cresce o número de mulheres à frente de propriedades rurais no país  SBT - SBT Jornalismo Porto Alegre/RS