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Premio Periodismo



The Journalism Award, which completes 17 years in 2018, is a cultural contest, free, with no registration fees or product or services purchase promoted by AGCO do Brasil Máquinas e Equipamentos Agrícolas LTDA., which is headquartered in Ribeirão Preto city, São Paulo state, at Av. dos Bandeirantes, n° 384, Vila Virgínia, CNPJ under number 55.962.369/0001-77.

The competition aims to encourage, recognize and value the work of journalists in Brazil and countries in South and Central America and the Caribbean, who promote, through media reports, topics related to the agribusiness, involving aspects such as the sector’s production, technology, and development, as well as topics that interfere directly or indirectly in the economic development.


2.1 Work written in Portuguese, Spanish and English, published in the media with headquarters or branches in countries of South and Central America and the Caribbean are entitled to compete.

2.2 Works related to the agribusiness, productive activity, technology and developments in the industry, interviews with professionals or events in Brazil or abroad related to the objectives specified in paragraph 1 may compete.

2.3 Only work that has been regularly registered in the period from March 5th, 2017 to July 6th, 2018, may compete. The registration notification sent to the e-mail address registered by the applicant upon registration will be considered confirmation of registration.

2.4 Journalistic works written by one or more media professionals (regardless of having a media-related diploma), published in newspapers, magazines, television stations, radio stations, websites, and portals, proven to be journalistic pieces, may compete in the text, video, photo and/or multimedia categories. The publication date is from September 5th, 2017 to July 6th, 2018.

2.5 In the case of works signed by more than one author, the registration will be allowed only on behalf of one of the professionals who will be responsible for the story. Other authors will receive credit for their participation in the work, but in case of an award, only the member who enrolled the story shall be entitled to the prize.

2.6 For the purposes of registration, one-off stories and materials that make up special series will be considered under the following conditions:

  • Journal and Magazine Categories: series of reporting with up to 3 (three) articles will be considered as a single entry.
  • TV Category: content displayed up to 20 minutes long will be accepted. There is no restriction on the number of break.
  • Multimedia Category: The total time limit is 5 (five) minutes per inscription.

2.7 For serial reports in the Student and South, Central and Caribbean Americas Categories, the specifications mentioned in item 2.6 are valid.

2.8 Republished work or that have been published before the given period in item 2.4 will not be accepted.

2.9 Works produced by members of the Jury, employees or service providers of AGCO South America cannot compete for the Journalism Award.

2.10 Works published on vehicles whose core business is not primarily journalistic cannot compete for the Journalism Award.

2.11 The contestants should have a current bank account available in their own name.


To participate in the cultural competition, the Journalism Award, the following is necessary:


3.1 Printed Newspaper Category - upon registration, visit the website and upload the digital copy of the story published in the print edition of the newspaper; the copy must be clear and provide the newspaper name and date of publication. If the page is colored, the copy should be colored.


1st place - R $ 15,000.00 (fifteen thousand Reais)
2nd place: a tablet
3rd place: a smartphone

3.2 Printed Magazine Category - upon registration, visit the website and upload the digital copy of the story published in the print edition of the magazine; the copy must be clear and provide the magazine name and date of publication. If the page is colored, the copy should be colored.


1st place - R $ 15,000.00 (fifteen thousand Reais)
2nd place: a tablet
3rd place: a smartphone

3.3 TV Category - upon registration, visit the website and upload the video of the story or file with a digital copy of the material broadcast on television, work name and authorship (as contained in the Registration Form) and digital copy of the statement, in writing, from the editorial board of the media stating the date of broadcast.


1st place - R $ 15,000.00 (fifteen thousand Reais)
2nd place: a tablet
3rd place: a smartphone

3.4 Multimedia Category - upon registration, visit the website and upload the story or file with a digital copy of the article published on the website or application, in which the name of the media, date of publication, and email address of the home page on the Internet are visible. Stories that prioritize the use of multimedia features, such as audio and video, with up to 5 minutes, created for websites or applications on mobile devices, such as tablets and smartphones, will be valued. This category includes radio material.


1st place - R $ 15,000.00 (fifteen thousand Reais)
2nd place: a tablet
3rd place: a smartphone

3.5 Photojournalism Category - digital copy of the page where the photo was published and digital copy of the photo with a minimum resolution of 300 dpi. The digital copy of the page should be clear, with the media name and date of publication. If the page is colored, the copy should be colored. Pictures with changed elements, added or deleted by image editing programs will be eliminated. Only treatment filters normally used in editing and involving no change of reality will be accepted.

The photo will be evaluated according to the context of the content.

1st place - R $ 15,000.00 (fifteen thousand Reais)
2nd place: a tablet
3rd place: a smartphone

3.6 Student category stories or photographs produced for a subject or printed lab-newspaper, magazine, radio, magazine, the Internet or TV, created by college students, journalism courses or schools recognized by MEC. Also, applications from journalism students that enroll their work published during their internship in journalism firms will also be accepted within the period for story publication specified in item 2.4. The authorship of unsigned work, or without credits, must be proven in a written statement in stamped sheet, signed by the editor or editorial director of the story. Materials should be sent according to the rules out in items 3.1, 3.2, 3.3, 3.4, and 3.5 herein.


1st place - R$ 7,000.00 (seven thousand Reais), publication of the story in the Campo Aberto newsletter and posting of electronic material on the website maintained by AGCO DO BRASIL.
2nd place: a tablet
3rd place: a smartphone

Other countries of South, Central America and the Caribbean (Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominica, El Salvador, Ecuador, Grenada, Guatemala, Guyana, Guyana, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, St. Lucia, St. Kitts and Nevis, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Uruguay and Venezuela).

3.7 - In the South and Central America and the Caribbean category, stories or photos published by journalists residing in the above countries, between from September 5th, 2017 to July 6th, 2018 in printed newspaper, printed magazine, radio, Internet or TV may compete. The materials shall be sent according to the rules established herein for the media (items 3.1, 3.2, 3.3, 3.4 and 3.5) in which they were published.


1st place: a trip of five (05) days for two to Porto de Galinhas, Pernambuco, Brazil.
2nd place: a tablet
3rd place: a smartphone

3.8 AGCO DO BRASIL has the right, without prior approval or communication, to replace the prizes by others of its choice and of equal value in the event of unavailability.


4.1 Applications will be made by the correct completion of the registration form and upload of the works enrolled on the Award website, as described above in items 2 and 3.

4.2 The registration form must be filled out in the Award website from March 5th, 2018 to July 6th, 2018 on www.premiojornalismo.com.br and www.premiojornalismo.com.br/esp and www.premiojornalismo.com.br/en available throughout the registration period.

4.3 All digital copies attached to the application shall certify the content of the work with precision and clarity or the registration will be canceled.

4.4 Each participant may submit a maximum of three (03) works in each of the categories indicated in item 3. Three works by journalist, not per media.

4.5 It is mandatory to fill out the registration form and choose a specific category. The title of the story and the participant's name should be the same as the original registered story. In the event of no indication of the category in the Registration Form, the work will be automatically disqualified.

4.6 The authorship of unsigned work, without credits, or signed with an alias, must be proven in a statement in stamped sheet, signed by the editor or editorial director of the story.

4.7 Further information other than the one provided upon registration, even if supported by the editorial board of the media, will not be considered.

4.8 The digital copies or any other elements relating to competing works submitted for registration will be registered in AGCO database.

4.9 The Technical Committee will be responsible for analyzing the registrations and for eliminating or indicating to the Jury the cases that do not meet the provisions of this Regulation.

4.10 The Technical Committee shall be comprised of members appointed by the organizers, in their sole discretion, varying the number of components depending on the number of registrations.

4:11 AGCO do Brasil/Massey Ferguson will be responsible for approving the list of members in the Technical Committee.

4.12 The act of registration, either directly or through the editorial board or management of the medias, implies the acceptance of these rules.

4.13 The confirmation of registration and the receipt of the works submitted will be made via the e-mail registered by the applicant upon completion.


5.1 The Jury shall be comprised of media, education, agribusiness and research professionals, and it should be announced to the public before the period of registration ends.

5.2 AGCO DO BRASIL/Massey Ferguson reserves the right to replace any juror for reasons of force majeure, pledging to report the change to all registered participants.

5.3 It is the Jury’s responsibility to ratify the registrations canceled, deliberate on omissions, evaluate the works approved by the Technical Committee and nominate the pre-selected participants and winners in each category.

5.4 The evaluation of the materials listed will be performed according to the technical aspects of journalism, such as verification of information, agenda, editing and resources used to write the story.

5.5 The Jury shall elect among its constituents, by consensus or vote, the Chairman of the Jury, who will have the casting vote.

5.6 The decisions of the Jury are final, subject to the provisions of this Regulation, and free from any interference by AGCO DO BRASIL/Massey Ferguson or CDN Comunicação - a communication agency responsible for the organization of the contest -, with no recourse.

5.7 The Jury will also be responsible for assigning the Jury’s Special Tribute - AGCO's Highlight for Agricultural Journalism to a media professional (registered or not in the competition) or to a program, media or notorious contribution entity that has somehow developed, promoted and added value to the agricultural journalism in Brazil. The honoree will receive an exclusive trophy and a symbolic prize, without the payment of any sum of money.

5.7.1 The criteria for this distinction are the at Jury’s discretion, with no registration or nominations for this category.

5.7.2 No other distinction will be given than those provided for in this Regulation.


6.1 First Phase: the Jury will select the finalists, indicating up to five works in each category.

6.2 Second Phase: the Jury appoint a winner in each category among the finalists selected in the previous phase. There will be three winners per category in different positions and awards.

6.3 The names of the finalists will be released in mid-August 2018 by a statement posted on the Journalism Award website. The contestants also receive a notification via the e-mail registered.

6.4 The event to present the finalists and the award ceremony will be held at a place and date to be set and disclosed previously, to which all the finalists will be invited.

6.5 AGCO DO BRASIL/Massey Ferguson will pay for airfare, round trip, and 01 (one) day at the hotel for the participation of the finalists in the award ceremony. The airline company and the hotel will be chosen by AGCO DO BRASIL.

6.6 For the categories existing in Brazil (items 3.1, 3.2, 3.3, 3.4, 3.5 and 3.6) the award corresponds to trophies and amounts in Reais (Brazilian currency), which will have withholding of taxes applicable on the premium to be paid. The deposit will be made in the check account indicated by the winner under his or her name within 30 (thirty) business days from the date of the award ceremony, by signing the Receipt Agreement provided by AGCO DO BRASIL.

6.7 For the finalists ranked in 2and3rd places, the award corresponds to a tablet and a smartphone, respectively. AGCO DO BRASIL will choose model and brand of the devices.

6.8 For the current category for South and Central America and the Caribbean (item 3.7) the award corresponds to a trophy and a trip of five (05) days to Porto de Galinhas, Pernambuco, Brazil, for two, where both travelers must be over 18 years old, on a date to be set until December 2018. The trip can be done during March, April or May 2019, except in national or regional holidays.

6.8.1 The trip for the current category of the South and Central America and the Caribbean (item 3.7) includes: airline tickets, round trip from the place of residence of the winner and companion, 4 nights in a hotel, breakfast and welcome dinner, and 3 days of guided sightseeing in major attractions in Porto de Galinhas, Pernambuco, Brazil.

6.8.2 The costs not mentioned, as well as documents and visas necessary for traveling, are the traveler’s responsibility only, and AGCO DO BRASIL will not be held responsible for missing the trip due to problems regarding documentation and/or personal reasons of the contest winner and/or his or her companion.

6.8.3 This award includes, to the winner of the category and his/her companion, Travel Assistance with medical, legal services and insurance in case of accident, death and lost luggage.

6.8.4 AGCO DO BRASIL/Massey Ferguson is responsible, at its sole discretion, for choosing the airline company, hotel, dates and times for traveling, as well as other decisions regarding the organization of the trip.

7. GENERAL PROVISIONS OF THE 16th Journalism Award

7.1 The author or authors of the works submitted, authorize their works to be reproduced, in whole or in part, in initiatives of the JOURNALISM AWARD organizers, such as books, magazines, brochures, websites, catalogs and exhibitions which predominantly have an informative/cultural character, in order to extol the journalistic work, regardless of any license fee or payment in addition to the awards already described under this Regulation.

7.2 It will be governed by this Regulation and the Jury will decide on omissions, by consensus or by majority vote of the jury, and the decision of the Jury is irrevocable, where the participants are now allowed to appeal.

7.3 Participants registered declare they are aware of all the terms of this Regulation, and that they automatically agree with all the rules herein.

7.4 The participant will be disqualified from the cultural contest if fraud is proven, as for the participation by obtaining benefit/advantage unlawfully or for not complying with any conditions herein.

7.5 AGCO DO BRASIL reserves the right, if necessary, at any time, without notice, to change any item of this regulation in accordance with its objectives.

7.6 The participation in this recreational contest is voluntary and for free.

7.7 For the purposes of this competition, the participations which meet all the terms and conditions of this Regulation shall be considered as valid.

7.8 Any questions not covered by this regulation shall be settled at AGCO DO BRASIL’s discretion and the company decisions are final.

7.9 The participants of this cultural contest, including the winner, take full and sole responsibility regarding the intellectual property of the works, from any and all claims by third parties who were disadvantaged by their participation and the assignment of their rights. AGCO DO BRASIL shall not be held liable for any copyright violation.

7.10 The participant undertakes, if the organization deems as necessary, to sign all documents and authorizations for the use of their image and/or name by AGCO DO BRASIL.

Ribeirão Preto, February 5th, 2018